Behind the Lens: Inside a Rupt Content Shoot
Creating top-tier content isn’t a “nice to have” at Rupt, it’s a non-negotiable. We don’t just take photos; we craft visuals that make products pop, grab attention, and help brands see how our gear looks when it’s theirs.
Logos aren’t just slapped onto our products—they become part of the story. And to tell that story right, we go all in.
We just wrapped a week-long content shoot in Buenos Aires, a massive effort to capture new photography and video assets that our customers and brands can actually use. Here’s what goes into making it happen.
Why We Obsess Over Content
In a world drowning in mediocre product photos, we make sure Rupt stands out. Our content isn’t just about looking good, it’s about showing brands how our products elevate their identity.
When a brand puts its logo on a Rupt product, it’s not just another promo item, it’s a statement. That’s why we invest in capturing our gear in the most dynamic, premium way possible. Because when the content is strong, the product speaks for itself.
Step One: The Prep Work
Before the cameras roll, we plan everything. A Rupt content shoot isn’t just a couple of quick shots, it’s a full-scale operation.
- Storyboarding & shot lists: We map out exactly what needs to be captured, down to product angles, lighting setups, and environmental aesthetics.
- Location scouting: Every setting matters. We find spaces that bring our products to life and highlight how they fit into everyday use.
- Gear & styling: We make sure the setup is flawless. Clean logos, perfect product placement, and styling that lets brands envision their own identity on our gear.
This prep work is key, because once we’re on set, it’s go time.
Step Two: The Shoot, Where the Magic Happens
Once the cameras are rolling, we push hard. Our team spends full days on location, capturing content that hits the mark.
- Product close-ups that showcase every detail
- Lifestyle shots that show real-world use
- Dynamic video clips for high-impact storytelling
And we don’t stop until we get it right. Whether it’s adjusting the lighting, switching locations, or tweaking angles, we refuse to settle for anything less than perfect.
Step Three: Post-Production, Making It Pop
Shooting is just the first step. The real magic happens in post-production.
- High-end editing & color grading – Every image and video is refined to match our signature Rupt aesthetic.
- Custom branding previews – We fine-tune mockups to help brands visualize how their logo looks in action.
- Marketing-ready assets – The final content isn’t just beautiful—it’s useful for brands to market and sell.
Why It Matters for Brands
The difference between a forgettable promo product and a standout brand piece? The right presentation.
When brands come to Rupt, they’re not just getting high-quality gear, they’re getting premium, customizable products that look next level. And our content makes sure they can see the full potential before they even place an order.
We put in this level of effort because your brand deserves it. When you put your logo on something, it should feel premium, unique, and bold, just like the brand itself.
This is why we go above and beyond every time. No generic product shots. No lazy content. Just best-in-class visuals that help brands tell their story.
This is the Rupt way.