At Rupt Ventures, we believe the best brands don’t just sell products, they make an impact. That’s why when we came across RIPL Goods, we knew we had to be part of their journey. Our latest investment in RIPL isn’t just about funding growth; it’s about fueling a movement that’s redefining what merchandise can do.

Discovering RIPL Goods

It all started with a conversation. One of our customers mentioned RIPL after working with them on a MetLife project that caught the industry’s attention. Then, Stacy Stahl, founder of Sweeter Cards, our first Rupt Ventures investment, told us we needed to check them out. The more we learned, the more we saw that RIPL wasn’t just another promo supplier. They were on a mission.

Founded by Leo Bellis-Jones, RIPL Goods is a certified B Corporation built around a simple yet powerful idea: promotional products should create meaningful change. Every item in their line funds one of three critical impact programs, providing jobs for plastic collectors in coastal communities, protecting rainforests, or supporting children’s education. This isn’t sustainability as a buzzword; it’s action with measurable results.

The Moment We Knew

Fast forward to Hong Kong, where Jason and Mike finally sat down with Leo for dinner. What started as a casual meeting quickly turned into a deep dive into the future of promo. Leo’s passion for making an impact was contagious, and by the end of the night, one thing was clear, this was a brand we wanted to back.

With our investment, RIPL Goods is poised to scale in a big way. Our team at Rupt Ventures is bringing resources, industry expertise, and operational support to help them expand their product line, optimize logistics, and maximize their impact. But more than that, this partnership is about changing the way people think about merchandise.

A Year of Growth—and We’re Just Getting Started

This investment marks a major milestone for Rupt Ventures. In just a year, we’ve backed four standout companies—Desk Plants, Swanky, Sweeter Cards (before its acquisition by Maple Ridge Farms), and now RIPL Goods—all aligned with our mission to push the industry forward.

We’re building something bigger than a portfolio of brands. We’re investing in the future of promo, one where sustainability, innovation, and impact aren’t optional; they’re essential.

Welcome to the Rupt Ventures family, RIPL Goods. We can’t wait to see where this journey takes us.

February 04, 2025 — Jason Lucash