Summer Camp: Rupt Edition
When the Rupt team shows up, we don’t just clock in, we go all in.
This summer, we flew our crew into Austin, Texas for four non-stop days of summer camp. Part team building, part creative sprint, mostly chaos in the best way possible.
It was the first time we’ve ever done something like this, bringing every corner of the company together in one place. Most of us are usually separated by time zones and thousands of miles, for some even continents. Most had never even met face-to-face before. But the second we stepped into the same room, it felt like we’d been building this thing side by side for years. The energy was instant, and it only got louder from there.
We spent time looking ahead, unpacking the future of the promo industry with some of the brightest minds in the game. We toured our Austin facility to see how it all comes together from the first click of an order to the boxes packed and shipped out by the crew on the ground. These are the people who make Rupt run every single day. Meeting them in person hit different and only amplified our gratitude for the work they do in a hot Austin warehouse, all with a smile on their face.
But Summer Camp wasn’t just about strategy and logistics. It was about the culture that fuels everything we do. Mini golf turned into an all-out battle for glory (and now one of us has a sweet trophy on their office shelf). Sales and marketing went head-to-head in a game show that proved two things: we’re competitive as hell, and the jury is still out on the TRUE winner. Late nights turned into content shoots, brainstorms turned into big ideas with overflowing whiteboards, and somewhere in the middle of it all, we learned why this team works so well, even scattered across the map. It's because we all have such passion and love for what we're building here and we're committed to making it as badass and big as we possibly can together.
The truth is, we didn’t know what to expect from this first Rupt Summer Camp. Now? We know it won’t be the last. The time together was too valuable, not just for building the business but for strengthening the crew behind it. We don’t know what the future of Rupt Summer Camp looks like, but we’re already fired up to figure it out. Who knows, maybe you'll get an invite next year?
And here’s the thing about pulling all this energy into one place: big ideas start brewing fast. We all back to our corners of the world with plans that’ll take Rupt, and everyone riding with us, to the moon. So keep an eye out and get ready to grab your seat on the ship. We’re only speeding up from here.
And because Summer Camp deserves a souvenir, we’ve got something for you too. Our limited-edition Rupt Summer Camp merch drops Thursday, July 24. This isn’t your average camp tee, it’s gear you’ll actually want to live in and use every day, because that's the only way we do things at Rupt. Set a reminder, you don't want to miss this.
