Why Rupt Made a Rap Video | Custom Merch That Doesn’t Suck

At Rupt, we’ve never been interested in doing things the way they’ve always been done. The promo industry is flooded with catalogs, trade show giveaways, and swag that ends up in the trash. That’s not us. We built Rupt to be faster, smarter, more sustainable, and a hell of a lot more fun.

So when it came time to tell our story, a boring blog post or glossy brochure wasn’t going to cut it. We wanted something original. Something unhinged. Something that sounded like us. That’s how the Rupt Rap Anthem was born:

The Rap Is Our Brand in 3 Minutes

The rap isn’t just a video, it’s our manifesto with a beat. Every bar reflects what Rupt is built on:

• No minimums. One piece or one thousand, we produce exactly what you need.

• 48-hour production. Because brands shouldn’t wait weeks for custom gear.

• Second-life packaging. Boxes that are designed to be kept, reused, and remembered.

• Products people actually want. Retail-level merch made from recycled materials, not landfill filler.

We wanted a format that hits as fast as we do. A rap is bold, unapologetic, and unforgettable, just like Rupt.

Why Different Matters

Most companies play it safe. They put out the same holiday catalogs, the same sales decks, the same campaigns that blend together. Rupt exists to do the opposite.

We dropped a rap video because being different isn’t just our tagline and it’s our DNA. Whether it’s custom backpacks, speakers, bottles, or kits, everything we create is designed to stand out. The rap is proof that we don’t just talk about disrupting this industry, we live it.

This Ain’t Swag. This Is Rupt.

At the end of the day, the rap video is more than content. It’s a declaration. We’re not here to sell you another pen, tote, or keychain. We’re here to help you create brand moments that get kept.

So yeah, we made a rap video. And it won’t be the last time we flip expectations on their head.

Shop custom merch with no minimums → here.