Open the product and transform the box.
Gone are the days of mindlessly discarding packaging into landfills. The box transformation gives the recipient an additional experience, creates something they can continue using, and reduces the amount of packaging that becomes immediate waste. We believe in a future where every element of our lives contributes to the well-being of our planet. That is why Rupt designed second life packaging.
It is not simply a box with a product inside. It is one package designed to deliver two useful experiences.
From box to everyday object.
Each Rupt box is designed to transform into a useful object after it has finished protecting the product inside. Depending on the product, the packaging may become a desk organizer, phone stand, calendar, bird feeder, spice rack, storage tray, greenhouse, night light, or another everyday object.
The product inside is the first use. What the box becomes is its second life.
FAQs
What is second life packaging?
Every Rupt box is designed to be more than packaging. Once you've unboxed your product, the same materials fold or cut into functional objects a desk clock, a bird feeder, a spice rack, an illuminated table, a greenhouse, a cord organizer, a night light, and more.
Which products come with second life packaging?
Second life packaging ships with our tech products, bags and drinkware lines. Each design is different, so the box your product arrives in is built specifically for that item's shape and materials.
What if I don't want to transform the packaging?
That's okay, the packaging is still made with sustainability in mind either way. But turning it into something functional means less waste ends up in a landfill, so we always encourage giving it a second life before recycling.
Have more questions?
Our team is happy to walk you through second life packaging, product details, or anything else you need before you order.